Philosophy
French Creator of exceptional Amenity Products
The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.
In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, design, and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.
Our global network of distributing partners and subsidiaries are able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.
At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners who are committed to respecting our planet and who have a number of environmental certifications.
Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.
OUR MISSION
“Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”
History
The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.
L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 45 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.
1972
Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL
1975
Creation in France of AFI, the first distributor of the future Groupe GM network
1976
Signing of the first international chain contract with Novotel, Accor Group
1988
Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI
1992
Exclusive worldwide license agreement with the YVES ROCHER Group
2004
Launch of the first hotel line for a spa brand: ANNE SÉMONIN
2006
Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)
2008
Exclusive worldwide license agreement with OMNISENS
2009
Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio
2010
Exclusive worldwide license agreement with ALGOTHERM
2013
Exclusive worldwide license agreement with NUXE
Launch of the exclusive GUERLAIN luxury hotel collection
2015
Exclusive worldwide license agreement with ATELIER COLOGNE
2016
Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.
(By invitation only)
2017
Exclusive worldwide license agreement with URIAGE
2018
Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE
2019
Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and accredited by COSMEBIO.
News of Groupe GM
MORE & MORE HOTEL LINE - HAND SANITIZER
Anticipating hotel guests needs has always been More&More raison d’être.
High quality formulas, characterized by high effectiveness and safety of use, combined with refined and elegant designs, that naturally find their place in your properties.
This collection of amenities welcomes now a Hand Sanitizer in 40 ml bottle and a 310 ml Ecopump, formulated with at least 70% of alcohol.
Contact your nearest Sales Representative for more information here.
WE’LL STAY HOME, FOR YOU !
Thanks to the medical staff and all the people mobilized in the fight against the epidemic!
We would like to thank all our clients and hoteliers who have shown incredible solidarity, resilience, and creativity in making their properties available to the authorities to allow the reception of medical staff.
We wish the tourism industry and its stakeholders a lot of courage, we are committed to adapting our lines and production to meet their current and future concerns.
Care About Earth program
As part of our Care About Earth program, we reiterate our commitment to sustainability and give priority to reduce our products’ impact on the environment.
We ensure that the hotel amenity lines we create fit with today’s expectations of well-being, effectiveness and ecology.
APOTHICALS BY DAMANA HOTEL LINE
Inspired by the apothecary tradition and created with up to 98% ingredients of natural origin, the Apothicals by DAMANA® line evokes the traditional craftsmanship of herbalists. Its subtle fragrance of woody notes and lavender add a touch of indulgence to this natural and beautifully scented amenity range.
Apothicals by DAMANA® is an Ecolabel certified and vegan amenity line.
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